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Another Major Step for Quick Response Codes: Now Required in NYC

Wow! If you’re wondering about how to energize your mobile marketing strategies, it’s time to make sure that Quick Response is part of your next mobile marketing solution. Mobile marketing advertising is benefiting from a huge number of great developments in the world of Quick Response codes. Not only is Bank of America testing a Quick Response-based payment system but now, New York City is becoming known as perhaps the first place in the United States to legislate the use of Quick Response.

What the Heck? Why Would Anyone Make a Quick Response Law?

Don’t get excited, because this isn’t part of some ingenious mobile marketing campaign by the City That Never Sleeps. Instead, “city agencies that have inspection, permit, license or registration information online” will be required to post a Quick Response code that allows visitors to the agency premises to immediately access the online information. Restaurants and other businesses that are required to post information concerning code violations and other issues will also be affected, since paperwork will include codes.

As mobile marketing trends go, this is a pretty limited piece of new information. That said, New York City is one of the places that has the greatest potential to impact trends all throughout the United States — and possibly even the world. Mobile marketing companies would do well to pay close attention to what the City Council is up to. If similar rules start to appear in other localities, it might turn into a windfall for companies that provide mobile marketing software or a mobile marketing platform. How so? Well, it could mean that these companies are positioned to become state or federal contractors.

Quick Response Technology Hits the Public Sector

Up until recently, Quick Response has largely been the preserve of specialized marketing firms in tech-oriented industries that want to use the latest technology to get a leg up on the competition. However, Quick Response is starting to spread to places like parks and museums. This is just the latest, and potentially the largest, example of Quick Response becoming part of the information ecology of public institutions. It’s also arguably the first-ever example of such a large scale and long term Quick Response deployment inspired by government regulations.

Mobile media marketing companies already benefit from the fact that Quick Response technology is increasingly accessible to virtually anyone with a cell phone. Now, they need to start looking at new ways to make deployments easy and intuitive for government entities. It will be interesting to see who comes out on top as city governments, especially in New York City, look for providers that can offer turnkey solutions for their new Quick Response needs. All signs point to the idea that Quick Response codes are picking up momentum in a variety of ways.

Quick Response could be part of the way that “hidden” government information starts to see the light of day. If you’re involved in any form of mobile marketing with Quick Response, contact your local government agencies to see if you can help spread a little sunshine through the great new medium of Quick Response.

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