Acoustic Barcodes Based on Quick Response Coming to Your Town

Everyone is always looking for a new way to use the latest mobile marketing software in their mobile marketing campaign. It seems like major research universities and similar concerns are now getting into the act, since experts are finding more and more ways to use Quick Response codes innovatively. Not too long ago, reports were going around about invisible Quick Response codes that could only be detected using special infrared light. Since the news broke, it has made it to an article in Scientific American and a whole bunch of other sources.

Good news for Quick Response? You bet. The technology could soon become known as a way to prevent counterfeiting, which would help it spread a lot faster than it is now. But that’s not all: There’s something else new just around the corner that would be even more relevant to retailers and mobile marketing strategies. What in the world could it possibly be? Acoustic bar codes — that’s right, bar codes similar to Quick Response that actually speak back to you using special patterns of notches. It’s another great step toward making things in the physical world even more interactive than ever.

A team of computer science experts from Carnegie Mellon University is working on setting up a new system of acoustic bar codes that could allow customers to use haptic technology and tactile feedback to achieve a wide variety of different features. Depending on where the bar code is set up, you could use it to learn the cost of an item you’re looking at in a store window, give commands to your phone, or easily control the information in a presentation. That’s only the beginning when it comes to the many possible uses of these codes, which could make mobile marketing advertising even “stickier” than it has been in the past.

At the moment, traditional Quick Response codes are able to encode and carry much more information than these new codes because the newer ones can only be scratched in one direction. However, these codes are also smaller and are considered “less intrusive” than the more traditional codes. In other words, they could show in more places and be a bit more enticing if you find them, for example, in a shop window or directly on a product. Plus, they have the potential to be versatile without being quite as wasteful as Quick Response codes sometimes are: With less storage capacity, companies will have to seek more clever ways to use what they get.

What do you think? Are you excited about the prospect of a whole array of new and different Quick Response-inspired technologies? Already thinking of new ways to use acoustic codes in your mobile marketing platform? Or are you just about exhausted with the pace of mobile marketing advertising? Keep reading our mobile marketing blog for the latest mobile marketing news — and look out for these acoustic codes coming to a store window near you very, very soon!

QR Codes in Travel

QR Codes in Travel

On a recent trip to Miami’s South Beach, I noticed QR codes marketing almost everywhere I went. Remember, this is one of the top tourist destinations in the U.S. for Spring Break and summer vacation: the businesses here have a lot to gain by making information available fast through Quick Response Codes. Here are just a few examples of QR codes I saw while I was walking around for a day or two.

QR Codes in Billboards: There are Quick Response Codes popping up in billboards all over the strip. A lot of these codes led to special offers on the company website that are only accessible to QR code scanners. This could grow into a strong brand engagement strategy as more people learn about QR codes. Most of these were for local services and hotels that have a lot of competition in a small area.

QR Codes on Disposable Products: QR Codes are replacing bar codes, not just in items you buy and keep (like books) but also on disposable items like non-refillable drink cups. Anything a customer can handle in their hands or get close to can have a QR code, so it’s no surprise they’re starting to be used for coupons that guide immediate buying decisions. They can even show you to reviews of the restaurant as you’re deciding what to eat.

QR Codes at Hotels: Some of the major appliances in my room and around the building already had QR codes applied. Scanning these led to the hotel’s web-based maintenance portal, so I couldn’t get in. I’m guessing that employees are able to get news and leave updates about the room without going through a complicated, situation-dependent login process. Each item would be tagged with relevant information, making repair easier.

QR Codes for Customer Interaction: With an online QR code generator, it’s easy to create QR codes that pertain to each room, each table at a restaurant, or practically any other division that makes sense. Since you can use QR Codes to access resources that are tied to a physical object, and might not be available other ways, QR Codes may someday serve as a way for guests or travelers to meet in a geography-dependent social network. Even customers will soon know how to generate a QR code quickly, so there’s extra incentive for businesses to provide excellent service!

Advantage Travel Centres, a major travel agency group in the UK, has introduced QR codes to its storefront displays so travelers can access holiday deals, part of its major 2012 campaign. Likewise, marketing firm OnQ Marketing, based in Australia, is recommending its clients use QR codes to beef up travel brochures with testimonials, videos, and other content that can be hard to convey in print. It seems we’ll be seeing a lot more of QR codes at major travel destinations and throughout the industry, especially as tour operators work to extend their clients’ comfort zones through QR-based assistance. Right now, though, the trendiest locales are already on board.

Another Major Step for Quick Response Codes: Now Required in NYC

Wow! If you’re wondering about how to energize your mobile marketing strategies, it’s time to make sure that Quick Response is part of your next mobile marketing solution. Mobile marketing advertising is benefiting from a huge number of great developments in the world of Quick Response codes. Not only is Bank of America testing a Quick Response-based payment system but now, New York City is becoming known as perhaps the first place in the United States to legislate the use of Quick Response.

What the Heck? Why Would Anyone Make a Quick Response Law?

Don’t get excited, because this isn’t part of some ingenious mobile marketing campaign by the City That Never Sleeps. Instead, “city agencies that have inspection, permit, license or registration information online” will be required to post a Quick Response code that allows visitors to the agency premises to immediately access the online information. Restaurants and other businesses that are required to post information concerning code violations and other issues will also be affected, since paperwork will include codes.

As mobile marketing trends go, this is a pretty limited piece of new information. That said, New York City is one of the places that has the greatest potential to impact trends all throughout the United States — and possibly even the world. Mobile marketing companies would do well to pay close attention to what the City Council is up to. If similar rules start to appear in other localities, it might turn into a windfall for companies that provide mobile marketing software or a mobile marketing platform. How so? Well, it could mean that these companies are positioned to become state or federal contractors.

Quick Response Technology Hits the Public Sector

Up until recently, Quick Response has largely been the preserve of specialized marketing firms in tech-oriented industries that want to use the latest technology to get a leg up on the competition. However, Quick Response is starting to spread to places like parks and museums. This is just the latest, and potentially the largest, example of Quick Response becoming part of the information ecology of public institutions. It’s also arguably the first-ever example of such a large scale and long term Quick Response deployment inspired by government regulations.

Mobile media marketing companies already benefit from the fact that Quick Response technology is increasingly accessible to virtually anyone with a cell phone. Now, they need to start looking at new ways to make deployments easy and intuitive for government entities. It will be interesting to see who comes out on top as city governments, especially in New York City, look for providers that can offer turnkey solutions for their new Quick Response needs. All signs point to the idea that Quick Response codes are picking up momentum in a variety of ways.

Quick Response could be part of the way that “hidden” government information starts to see the light of day. If you’re involved in any form of mobile marketing with Quick Response, contact your local government agencies to see if you can help spread a little sunshine through the great new medium of Quick Response.

Apple, Your Wallet, and the Future of NFC: Bank of America Tests a New QR Payment Solution

When it comes to the latest mobile marketing strategies, mobile marketing companies have been waiting for the day that mobile marketing services would not only make people aware of great deals and offers, but also allow them to engage in the full process of payment. Local mobile marketing has become so powerful that it’s easy to introduce offers to people as they’re within a few blocks or even a few feet of those offers. One thing has been missing, though: The ability to indulge that all-important “impulse buy” feeling and let customers make a connection before they even reach the storefront.

Bank of America is testing a new smartphone-based payment service using familiar Quick Response code technology that will allow users to respond to mobile marketing advertising with a purchase as soon as a few seconds after they become aware of an offer. This is big news partially because it’s Bank of America, usually reckoned the largest bank in the United States. The direction that BoA chooses to take mobile payments could have a huge effect on the next generation of mobile marketing solutions – not to mention its impact on just how reliable, viable, and user friendly such technologies will be.

The recent move is actually a shift away from NFC technology, which the banking giant formerly tested as the basis for a mobile payment solution. At the time, some folks called it a death knell for Quick Response codes. While it is true that getting shut out of the mobile payment space would definitely hurt Quick Response as a technological framework, it looks like it might get its second chance. Bank of America has declined to say more on the future of NFC in its portfolio, and commentators are still speculating as to the reason behind Apple’s NFC snub, keeping native NFC chips out of the iPhone 5.

On the other side of the fence, Datacard’s director of mobile solutions business dev, Sebastien Tormos, has claimed that an NFC-enabled iPhone may not be vital for the technology’s future. “I’m not too concerned, especially with bridging technologies available,” ZDNet quotes Tormos as saying. Of course, latest-gen Android phones do include NFC capabilities, although some of the most high profile news about the technology is related to the Black Hat Conference of information security professionals and the “ingenuous” hacking opportunities NFC can provide – allowing a malicious hacker to beam malware directly into your phone using its own NFC hardware.

It looks like, for now, Quick Response has come roaring back into the spotlight as the potential basis for a new era of mobile payments that could someday render the ordinary wallet obsolete. As for NFC, it was once assumed to be the obvious choice to be the ground for mobile payments – but it’s still swimming upstream against the feeling by many retailers and other businesses that NFC stands for “Not For Commerce.” Oy.

QR Codes for Great Virtual (and Real World) Business Cards

So you’re here at the home of the web’s best Online QR Code Generator and you’re wondering what else you can do with it? You can find QR codes in education, the business world, and just about anywhere else these days. One of my favorite ways to use my free QR code generator is to network: sharing contact information with new friends and business partners. A QR code on your business card can go a long way!

At the Online QR Code Generator, you’ll notice you can choose VCard or MeCard. Both of these are formats for distributing standardized contact info so it instantly becomes part of whatever services your new contact uses to store that data. But you can take it one step further, the way a lot of entrepreneurs (and even job-seekers) have been doing. Print up a business card from my custom QR code generator and link it to your resume.

“What? Seriously? You Can Use QR Codes for a Job Search?”

Yeah! Businesses have already done great things with their codes: check out this gallery of 30 Creative QR Code Business Cards. Odds are, most of those cards lead to their website or a special promotion. That’s a great way for companies to do business: it’s physical, memorable, and it leads to something great online.

When you’re looking for a job, networking is key. Until lately, people have focused on trading business cards, but the cards themselves don’t really go anywhere or say much. As the economy started to slow down, people were looking for new ways to share their professional info quickly. There are business cards that fold out to a whole resume!

That’s … interesting, but it’s much easier and faster to generate a QR code that really helps you with QR codes marketing. After all, virtually every business contact you make is going to have their cell phone on them. Every cell phone can read QR codes, and more and more phones come with a QR code reader installed fresh from the manufacturer.

You’ll want to make sure whatever you link the card to is scalable and that it works well in the limited viewing space of the average cell phone. But this can be a really powerful statement, especially for guys like me who work in the tech world. What better way to show that you’re connected than with a truly multimedia, internet-enabled business card?

Other Thoughts About QR For Job Search

With the Online QR Code Generator and your average laser jet printer, you can take this pretty far. After all, QR codes don’t have to be color to work. You can create a complete online portfolio that you’ll be able to share instantly with anyone. They’ll be curious enough to take a look, because it’s fresh and interesting.

To give just one example. If you’re in tech, your QR coded business card could lead to schematics, project plans, blueprints, 3D designs … just about anything. In any industry, it would be a great way to store and share testimonials. And it’ll really encourage people to bookmark and share your link if you have a website.

I’m always amazed by what QR can do, which is why the Online QR Code Generator is also a QR VCard Generator and does all the other stuff you’d expect from a really full featured program. But even we’ve only scratched the surface of what QR is capable of. People are coming up with more inventive ways to use it every single day. What’ve you done with your QR codes lately?

More Great Examples of Visual QR Codes

In my last post, I talked a little bit about the reasons why Quick Response is here to stay. Judging from the awesome response I’ve gotten from the online QR Code generator, I think you guys agree with me! One of the things I said earlier about QR is the fact that, when you go looking for something like a free QR Code generator, you’re embracing the fact that QR is a visual artistic medium. It’s completely different from its competitors.

When people are just getting started with QR Codes, they usually compare them to boring old barcodes. Barcodes are so boring they’ve popped up as a symbol of all things mundane, and even oppressive. In fiction, bar codes are almost sinister; prisoners in sci-fi movies get barcoded. Quick Response is completely different, and it’s already building up its own vibe: QR is art, not something ordinary. Here are a few examples:

* 15 Beautiful and Creative QR Codes: Check out the color and design on these! Everything from Time to Disney to Louis Vuitton. Even the makers of Farmville are in on it. My favorite? The retro-inspired Pac-Man design by Patrick Donnelly.

* Make Your QR Codes More Beautiful: Design tips for hardcore QR artisans. Of course, if you’re here, you’re probably already a fan of the Quick Response Code Generator. But if you’re going even deeper into how to generate QR codes and hand tweak them, you can’t beat these tips to make QR something amazing.

* How to Embed a Custom Logo Design in a QR Code: More info on branding your QR with your own logo. There’s a lot of good information here about the limits of switching up your code visually, as well as some more neat examples. BBC, which already rocks the monochrome, did something cool here.

What’s the difference in Quick Response that makes it possible to generate QR code like this? The answer is error correction. Barcodes aren’t very error tolerant by today’s standards, so they can easily get wiped out if they suffer scuffing or damage. On the other hand, QR codes (like the ones created by the Online QR Code Generator) have 30% error correction built right in.

That’s a lot of redundancy for a small space, and it really helps with the “brandability” of code. Up to 25% of your code can be made up of design elements and you still have a pretty good leeway for ordinary wear and tear, depending on where the code is going to live. Probably the best single way to improve your design is to add color, which doesn’t even affect your code’s scanning prowess.

Of course, the visual and tactile prowess of the QR code goes even further: it can be a great accessory to your business card. You can even turn your card into a full-scale online resume and presentation using QR codes! So, don’t delay: hit me up at the Online QR Code Generator. We’ll talk about how QR is changing the job search world later on.

Three Reasons Quick Response Codes are Here to Stay

I was surprised to find out that there are some pundits already predicting the end of Quick Response codes in favor of Near Field Communication. As anyone who’s used our awesome Quick Response Code generator knows, there’s a lot of interest from customers and businesses alike in QR, so this seems a little weird. Their reason? Google phased out QR support from Google Places. NFC technology, unlike QR, doesn’t require you to scan a visual code — but as of yet, virtually no consumer devices support NFC.

That’s not all, though. Here are three big reasons Quick Response is here to stay:

It’s Universal: Every smartphone, tablet, and other internet enabled device on the market can easily handle quick response codes. On the other hand, there’s no telling when NFC support will start to penetrate the market. Even once it does, NFC standards between platforms might not play nice with one another. Quick Response is platform neutral. When you visit the Online QR Code generator, you know what you’re getting.

  • It’s Visual: Don’t get me wrong – I think the potential of Near Field Communication is awesome. But one of the great things about Quick Response is the visual nature of the codes. For an example of what I’m saying, check out this recent article from Mashable: 15 Beautiful and Creative CR Codes. In the switch to Near Field Communication, holding up your phone and getting the same old Place page won’t be the same. Check out that creativity: it’s like urban art. Scanning a CR code should be like a cool surprise.
  • It’s Democratic: Are you here for the Online QR code generator? Then you already know what I mean, even if you haven’t thought of it that way. QR codes can be set up by just about anyone. NFC is chip-based and built into your phone. The likelihood of it having as much to offer the average user as QR is pretty low, at least in the beginning. That might be part of the reason that there’s a little bit of a push against QR. I wouldn’t be surprised if, long after it’s been superseded, it turns a little bit underground and a little bit punk.
  • So that’s the story from the Online QR code generator. Call me biased, but I don’t think we’ve seen the end of QR codes. In fact, we’ll be looking at them for a long time to come. As we speak, people are using them in lieu of business cards (or even resumes!) and a whole lot more. NFC is going to be great, but there’s not as much duality there as people think. Unlike the VHS and CD, or the CD and DVR, QR and NFC can co-exist in peace. Just take a look at these QR coded business cards and tell me it ain’t so.

In the past, QR has had a problem with visibility. But big brands are plastering the codes all over their stuff, and more and more people are learning how to generate QR Codes to do their own thing with the technology. You can help the movement by sharing Online QR Code Generator with your friends!