Everyone is always looking for a new way to use the latest mobile marketing software in their mobile marketing campaign. It seems like major research universities and similar concerns are now getting into the act, since experts are finding more and more ways to use Quick Response codes innovatively. Not too long ago, reports were going around about invisible Quick Response codes that could only be detected using special infrared light. Since the news broke, it has made it to an article in Scientific American and a whole bunch of other sources.
Good news for Quick Response? You bet. The technology could soon become known as a way to prevent counterfeiting, which would help it spread a lot faster than it is now. But that’s not all: There’s something else new just around the corner that would be even more relevant to retailers and mobile marketing strategies. What in the world could it possibly be? Acoustic bar codes — that’s right, bar codes similar to Quick Response that actually speak back to you using special patterns of notches. It’s another great step toward making things in the physical world even more interactive than ever.
A team of computer science experts from Carnegie Mellon University is working on setting up a new system of acoustic bar codes that could allow customers to use haptic technology and tactile feedback to achieve a wide variety of different features. Depending on where the bar code is set up, you could use it to learn the cost of an item you’re looking at in a store window, give commands to your phone, or easily control the information in a presentation. That’s only the beginning when it comes to the many possible uses of these codes, which could make mobile marketing advertising even “stickier” than it has been in the past.
At the moment, traditional Quick Response codes are able to encode and carry much more information than these new codes because the newer ones can only be scratched in one direction. However, these codes are also smaller and are considered “less intrusive” than the more traditional codes. In other words, they could show in more places and be a bit more enticing if you find them, for example, in a shop window or directly on a product. Plus, they have the potential to be versatile without being quite as wasteful as Quick Response codes sometimes are: With less storage capacity, companies will have to seek more clever ways to use what they get.
What do you think? Are you excited about the prospect of a whole array of new and different Quick Response-inspired technologies? Already thinking of new ways to use acoustic codes in your mobile marketing platform? Or are you just about exhausted with the pace of mobile marketing advertising? Keep reading our mobile marketing blog for the latest mobile marketing news — and look out for these acoustic codes coming to a store window near you very, very soon!